Redesign global app China Southern Airlines

China southern airlines

With the entry of the Chinese middle class, the aviation industry is growing fast. The coming 20 years the country will be needing 98.000 new pilots. To both facilitate and maintain this growth, together with China Southern Airlines we developed the new global app.

The outdated app of China Southern Airlines was no longer suited to meet today's demands. To provide travelers with a better service and reinforce their loyalty, the airline decided to collaborate with us and give its global app a complete makeover.

The goal: improve the global app

To provide all the app’s functionalities with a new and improved user interface to enhance the customer experience, so that the Chinese airline can keep up with its growth and facilitate the emerging middle class.

The challenge: meet travelers' needs

China Southern Airlines has become the largest airline in Asia and the 4th largest in the world. If it wants to offer travelers better service and reinforce their loyalty, it will have to completely renew its app to meet today’s requirements.

Our approach: innovate at a high pace

We used agile multidisciplinary teams, improving the customer experience through only two months of intensive cooperation. Having conducted four usability tests, we applied a high level of user involvement to the design path.

The effort we have put into this project together has taught us both a lot and produced a good result: an excellent base for the future Cyrille Rentier, UX Business Lead Mirabeau

The result: new and improved app

An app with both improved and new functions and a user-friendly interface. Travelers can now easily reserve seats, search and book their flight in stages, with a focus on relevant elements.

The details: Scrum in China

Scrum is becoming an increasingly more natural choice of working method. China however, isn’t as familiar with it yet. By mixing work onsite in China and collaborating digitally in the office in The Netherlands, we learned a lot about the possibilities of scrum and it allowed us to innovate at a high pace.

Do you want to know more about this case or our other work in the Travel & Hospitality industry? Contact Cyrille Rentier, Director of International Business Development.

Cyrille Rentier, Director of International Business Development
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