The goalOne platform that can serve the needs and preferences of all local user groups. With a design flexible enough to reflect LeasePlan’s differences in each country and user group while simultaneously staying true to a single brand.
The challengeLeasePlan’s online environment was too complex, both for customers and for employees. Mirabeau had to translate the paradox –one brand versus local differentiation and different user groups– into one personal and relevant Dynamic Design.
A redesigned platform through which LeasePlan can optimally serve a variety of target groups, with a single integrated concept and a completely new visual style, identity and user experience based on what’s both LeasePlan’s tagline & brand essence: ‘It’s easier to LeasePlan.’ The dynamic design makes the platform more personal and relevant
The new style fits perfectly with today’s online business activities, and prepares LeasePlan for future developmentsClaske Postuma-Smit, Senior Marketing Manager Int. M&R
All LeasePlan sites can be established from a single, central platform concept –each one of which can be managed locally. This makes the online environment more user friendly, both for customers and for employees.
Do you want to know more about this case or our other work in the Financial Services Industry? Contact Martijn de Koning, Client Director Mirabeau.