The goal: redesign the Loyalis platformRedesign the online platform by smoothly guiding customers through a simplified buying process. Providing the company’s site with a more animated and dynamic design that places greater emphasis on the products, as to ensure a highly optimized user experience.
The challenge: simplify complex productsInsurance products are complex, but Loyalis wants their customers to easily find what they’re looking for. The site was a direct translation of the company’s internal structure and Loyalis’ service did not meet user expectations.
Our approach: service blueprintsBased on customers’ feedback we created customer journeys connected to ‘Service Blueprints’ for a clear view of how products, prices and processes should come together.
A fresh look and a dynamic design create a smooth customer journey
The refreshingly animated website perfectly connects with customer expectationsLoyalis
The result: easy, fast and transparant platformA fresh new look with animations and a dynamic design ensure a highly optimized user experience on the new Loyalis.nl website. The redesigned platform offers a simple and short application process. The dynamic and modular application makes purchasing easy, fast and transparent.
The details: modular constructionThe new environment enables customers to get quick answers to their questions and to move seamlessly through the purchasing process. On the back end, the modular construction makes it easy for Loyalis to keep the site up-to-date.
Do you want to know more about this case or our other work in the Financial Services Industry? Contact Martijn de Koning, Client Director Finance.