Millions of orders, hundreds of touchpoints: one user experience
Takeaway.com
The goal: being the best takeaway delivery website in the world
Being the world’s best takeaway delivery website by delivering a consistent user and brand ex-perience as well as an improved service level and, ultimately: becoming more than just a go-between within the order chain.
The challenge: the re-ordering and payment process
Takeaway’s original logo had some practical issues. The brand image took up so much space that there was little left for the company name to be legible. Besides that, simplify the re-ordering and payment process.
Our approach: simplifying and styling the original brand image
We simplified and styled the original brand image to one that looks chunkier, more welcoming and ‘eatable’, resulting in more space for the copy. Moreover, we equipped the Takeaway website with various new functionalities as well as a user history.
To reflect their new reach and brand values, Takeaway.com’s international ambitions were reiterated with a fresh identity
The result: a fresh identity implemented through all touchpoints
Refined brand values, a new developed and modernized brand identity and an optimized website and app. In other words: a fresh identity implemented throughout all on- and offline touchpoints; from the app’s icon to the delivery staff’s uniforms and a platform with a hassle-free payment and re-ordering process.
The details: user-focused updates
Thuisbezorgd.nl now uses push notifications for user-focused updates such as order confirmation, order preparation and expected delivery time. And through the Food Tracker, users can track the status of their meal as well as follow delivery staff on route with their order.
- 10 Available in 10 countries
- 1M Orders each month
- 5.5K More than 5.500 restaurants
Visit Takeaway.com
Do you want to know more about this case or our other work in Retail? Contact Marcel Leicher, Client Manager.
