The goal: building relationships with all customersTransavia wants to build a customer relationship with each and every passenger. To do so, its online presence Transavia.com, must be serving each passenger in a personal and positive way through a new customer environment.
The challenge: keeping it personal in a digital world
Over 10 million passengers fly yearly with Transavia. And with the major part of the interaction between them and the airline taking place online, keeping it personal is challenging. So in the ever-changing digital world, how can Transavia always use the latest technology to offer their customers a seamless journey?
Our approach: rebranding
‘Our intensive collaboration with Transavia has really sped up the innovation’Cyrille Rentier, Director of International Business Development
The result: an improved design and e-commerce platformA new brand design that fits Transavia’s redefined positioning. The design is playful, accessible and flexible; adapting easily to the diversity of online and offline media. The new e-commerce platform enables Transavia to radically increase ancillary sales, improve the conversion of flights and reduce operational costs.
The details: acknowledging the brand's heritage
The new platform focuses on one question: ‘What do our customers need?’. We regularly invited travelers to our office for user tests, showing us their key priorities. The new design acknowledges the brand’s heritage – the company color remains green and the logo is still based on the letter ‘t’ in a round shape. Both elements have been redesigned and are part of a completely new visual branding.
In 2016, Mirabeau has won a silver SpinAward in the ‘website’ category for the redesign of the Transavia site.