Consumer behavior and expectations are continually evolving, with new technical possibilities offering financials more and more ways to anticipate. Successful organizations are able to stay ahead and enable their customers to experience all the convenience of a digital world.
Your strategic partner in the financial services industrySince 2001 we develop digital platforms for financial market leaders – like ING, Rabobank, APG, InsingerGilissen and Mijnpensioenoverzicht.nl – so they can offer millions of customers a smooth digital experience. Our success is rooted in our deep understanding of people. We understand how they interact, decide, and buy. We understand their desire for convenience. By combining human centered design, technology and insights, we create digital solutions centered around their needs and behavior.
Financials need to innovate from the people's perspective
So, I’ll borrow money from Amazon. Google will automate my finances. Biometrics will secure my car & wallet. My kids' houses will be my pension and my finances will be managed across 40+ companies.The Future of Money
The future of money
Last year, our friends at ReD Associates and Cognizant published one of the most comprehensive anthropological studies on The Future of Money. The study provides new clarity on what matters most to customers, where to focus innovation and what the industry must do to ensure that digital investments deliver on what customers want.Watch the video about the Future of Money study:
Download the Future of Money whitepaper
The rise of AI
The digital transformation is well underway. Consumers embrace new technologies immediately and expect innovative digital services. Within this dynamic landscape, it’s essential to innovate at a rapid pace. Want to stay ahead? Then it’s important to experiment with new technologies like AI, conversational interfaces and chatbots. Together we can explore the opportunities of AI for your business. Interested?
Plan a workshop with our experts by sending an email to Martijn de Koning.
Human-centered design in Finance
Human-centered design is one of the most powerful tools our industry wields to create valuable, seamless and personal services. It’s a process, but also a mindset. Involving research to learn from people, but most of all talking, moving and living with real, actual, generic and special people will enrich your process and yield provable results, before you even released your products. The financial market is a clear example of an industry where design sprints with real people as 'life experts' work very well.
Curious how we do Design Sprints? Watch the video: