Creating valuable relationships between Financials and people

FInance

Consumer behavior and expectations are continually evolving, with new technical possibilities offering financials more and more ways to anticipate. Successful organizations are able to stay ahead and enable their customers to experience all the convenience of a digital world.

Your strategic partner in the financial services industry

Since 2001 we develop digital platforms for financial market leaders – like ING, Rabobank, APG, InsingerGilissen and Mijnpensioenoverzicht.nl – so they can offer millions of customers a smooth digital experience. Our success is rooted in our deep understanding of people. We understand how they interact, decide, and buy. We understand their desire for convenience. By combining human centered design, technology and insights, we create digital solutions centered around their needs and behavior.

"The heart of great service lies in adding ease and value to your customer's world"

Financials need to innovate from the people's perspective

The relationship between the financial services industry and people has been under some pressure the last two decades. With the advent of PSD2 and GDPR, customer relationships will change in a way that will affect more than just the financial industry. Will banking as a verb disappear? Read our latest article about the Future of Money by Peet Sneekes.

So, I’ll borrow money from Amazon. Google will automate my finances. Biometrics will secure my car & wallet. My kids' houses will be my pension and my finances will be managed across 40+ companies. The Future of Money

The future of money

Last year, our friends at ReD Associates and Cognizant published one of the most comprehensive anthropological studies on The Future of Money. The study provides new clarity on what matters most to customers, where to focus innovation and what the industry must do to ensure that digital investments deliver on what customers want.

Watch the video about the Future of Money study:

Interested in an entirely new perspective on how financial services can transform their relationships with customers to regain value and drive growth?

Download the Future of Money whitepaper

The rise of AI

The digital transformation is well underway. Consumers embrace new technologies immediately and expect innovative digital services. Within this dynamic landscape, it’s essential to innovate at a rapid pace. Want to stay ahead? Then it’s important to experiment with new technologies like AI, conversational interfaces and chatbots. Together we can explore the opportunities of AI for your business. Interested?

Plan a workshop with our experts by sending an email to Martijn de Koning.

Human-centered design in Finance
Human-centered design is one of the most powerful tools our industry wields to create valuable, seamless and personal services. It’s a process, but also a mindset. Involving research to learn from people, but most of all talking, moving and living with real, actual, generic and special people will enrich your process and yield provable results, before you even released your products. The financial market is a clear example of an industry where design sprints with real people as 'life experts' work very well.

Curious how we do Design Sprints? Watch the video:

Contact us

Do you want to learn more about our work in the Financial Services Industry? Contact Martijn de Koning.

Martijn de Koning, Client Director & Lead Financial Services Industry
Martijn helps organizations in an entrepreneurial, creative and strategic way in the digital domain. Get in touch