It is not enough to just provide customers with the best possible service says Cecilia Scolaro, Concept & Design Unit Director at Mirabeau, A Cognizant Digital Business. “We also have to constantly innovate to ensure our values have genuine impact and that every interaction feels personal.
“The world is constantly changing and that means we have to make the most of the latest technological developments and changing demands. Design has to evolve in tandem, which is why we choose for ‘design for purpose’: design that is impactful in both business and social terms, as well as in a broader context. How do we do this? With an empathetic approach. Empathy lets us discover where the true value for customers lies. Our design processes then enable us to realize this value.”
"Mirabeau, a Cognizant Digital Business, will always innovate," Scolaro continues. "We are constantly striving to achieve the best value for everyone. We work with a wide range of motivated specialists, many of whom are young professionals that are not afraid to ask tough questions. We are constantly exploring our position and the ways in which we can contribute. Being part of Cognizant, we are also able to achieve value-driven end-to-end transformations. We design human-centered transformations that bring valuable innovation to people and business. This, in turn, brings awareness to all layers of a company – whether we are talking about products, policies or initiatives."
Human-centered transformations realize valuable innovation for people and business.
Deeper and broader
"The first thing we do is step back and take stock of the needs,” Scolaro continues. “It is only then that you can generate the awareness that serves as a catalyst for change and impact. Many companies have come to understand that they have to put their customers first. The way in which this happens is leading to a lot of digital sameness, however. So, we have to look further. What are people's underlying motivations? What drives them? How do their values shift? And how does a given solution – a solution that works for everyone – fit in with this? By answering these questions, we can create something that fits people’s motivations, no matter how diverse and involved they are. Just like Mirabeau."
Values for change
"Our vision for the future shows that it’s not technology that is shifting boundaries in the industry, but values that drive change,” Scolaro concludes. “Mirabeau takes that responsibility and continues to change and go deeper. This is also why our scope is focused on Europe, to connect us with high-quality talent and help us form a community which can play a role in an ever-changing world.”
This article is published in Dutch in the Emerce100. The Emerce100 is an annual image research in collaboration with research agency Motivaction. It shows the best performance of suppliers of services in the e-business industry and it's divided into five areas: Agencies, E-business Services, Media & Advertising, Software and Venture. The list is drawn up on the basis of the opinions of independent parties and customers. Mirabeau, A Cognizant Digital Business is rated with 4,5 stars in the category Full-Service Digital Agency.