Lely is renowned for its innovation. Developing smart solutions with a long lifespan for the dairy farming sector is the company’s focal point. This also results in a significant second-hand market for these high-quality, durable machines. So how can Lely service this market and guarantee the quality of its products? Mirabeau, A Cognizant Digital Business worked with Lely to develop an innovative platform where dairy farmers can buy and sell pre-owned machines in a transparent and reliable way via the global Lely Center network.
Lely is a family business that is constantly looking for innovative solutions and services to make the lives of dairy farmers easier. From milking to feeding, it supplies high-quality, durable solutions for all dairy farming activities. Farmers who are interested in keeping up with sustainability and innovations themselves often like to switch to the latest models every few years. At the same time, there are plenty of dairy farmers looking for older machines. This has resulted in a significant second-hand market that was, until recently, outside of Lely’s reach.
Brand new platform: used.lely.com
With websites like Marktplaats (the largest online marketplace in the Netherlands), Facebook and Tractorpool as competitors, Lely is the first in the industry to provide a reliable, transparent and brand-dedicated platform. On Used.lely.com, dairy farmers can easily search for the pre-owned machine they need and see maintenance history dating back three years. The platform also brings Lely customers into contact with the right Lely Center. For instance, an Astronaut A5 milking robot may be available in Berlin, which can then easily be bought for a farm in the Amsterdam area, with everyone benefiting from dedicated support from the local Lely Center.
We are pleased that the platform is linked to Lely’s data as that means we can always share the latest maintenance history with dairy farmersLeendert Huis, Product Owner at Lely