Our team of anthropologists have researched the way we travel. The results are nothing less than remarkable. And, perhaps even to our own surprise, they're also very much of interest to companies in other parts of the travel value chain. Many of us have their own rituals when traveling, but who knew that travel was in fact a ritual of its own? Explore more in our first-ever anthropologic travel report.
For professionals in the travel & hospitality sector, it seems like for every step of progress that we take, industries like Retail and FMCG take two. When KLM extends your flight cancellation period, H&M is already allowing you to return products at no cost. While airports are using self-service kiosks to accelerate the check-in process, Amazon is already piloting a program to deliver packages to the trunk of your car. Our travelers' expectations are constantly raised by businesses that have nothing to do with ours. If you want to speed up, you need to step back. Start at the essence. And that means understanding one thing better than anything else: the traveler.
We hope you'll find new insights and inspiration in this research. If you do, we have a specialized team ready to make your visions into a reality.
Download the report: