Accelerating change in retail means taking a critical look at all areas of your business. But many retailers don’t realize how far into their company they should be looking. So, to be ready for the future, you need to take a look at the fundamentals of your business. You must take your operations and technology into account, and assess if they are fit for your future business.
In 2017, Mirabeau, a Cognizant Digital Business launched The Click: A Human Touch to Retail. In a series of seven articles throughout 2017 and 2018, we explored the customer journey, and ways that retailers could get closer to customers with the power of digital. Now, we’re launching a new series of The Click. The theme this time? Accelerating the Pace of Change. We’ll explore what retailers and CPGs need to do to keep pace with – or surpass – the competition in the ever-changing retail landscape.
While the first series of The Click focused on the value chain, this series focus on how digitalization can help propel retailers and CPGs to their desired position in the market. We explore the internal structure and composition of modern retailers and CPGs and address the pain points and roadblocks that can slow progress and competitive edge. The articles will address how retailers and CPGs need to examine their business model and value proposition and which technological changes they have te make to achieve the desired change in their organisation to stay ahead in the industry.
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