Brand new Digital Studio in Amsterdam reimagines business with digital innovation

A year ago, Mirabeau and Cognizant joined forces. A highlight of the collaboration is the opening of the Digital Studio, one of the largest digital innovation and delivery centers in Europe. By opening the Digital Studio we have doubled our workspace at the Kauwgomballenfabriek in Amsterdam..

What we think

Google Home interface | Mirabeau

Book your tickets with the Google Assistant

Now that Google has announced a Dutch version of its voice assistant, Google Home, we expect the development of conversational interfaces to pick up the pace. Voice offers possibilities to create new services and brand experiences.


Making the sale

It's hard to talk about retail without talking about conversion. At the end of the day, it's all about making the sale. 

Google Home interface | Mirabeau

People-first: Innovating for impact

2018 just started, so your inbox is probably filled with Top Trends lists, like 'The top 10 innovations you can't miss in 2018'. But if you really want to get ahead this year, make sure you put those lists in the right context. It's not the technology that's going to change the game. It's you.

Magic Mirror Face Recognition | Mirabeau

Face and pattern recognition

The possibilities of modern cognitive computing services are endless. That's why we are really excited about services like text, speech and image recognition.

Engagement Retail

The digital sales rep

In the digital age, retailers risk losing the personal touch that sales reps used to provide. How can you retain the customer service and advice given to the would-be shopper online? 

Four drivers for digital transformation | Mirabeau

The four drivers for Digital Transformation

Looking to become a (more) digitally mature organization? Address the four interrelated drivers in this whitepaper and you should be well on the way. 

Brandawareness Retail

Authenticity breeds loyalty

The retail market is more overloaded than ever before. Every day, new players enter the arena and give shoppers even more options for where and what to buy. 


Optimizing for trust

Every day, our experts guide their clients through the difficult journey of digital transformation. Our teams promote agile ways of working to ensure the best results in the shortest amount of time. 

Evolve or Suffer Retail

Evolve or Suffer

In nearly every sector, retailers have to fight for attention in micro-moments. In just a swipe and a click, customers can lose interest and shop elsewhere. If you’re not ready to evolve with their changing needs, you’ll get left behind. 

Conversational Interfaces | Mirabeau

A Call to Arms

Technology advances faster than we can blink. And it’s changing everything: the way we communicate, the way we work and the way we shop. What should retailers keep in mind? The future of retail isn’t digital. It’s human.

Cloud Cognitive Services Whitepaper 2017 | Mirabeau

Cloud Cognitive Services

‘Ahead in a Digital World’. The world around us is incessantly subject to change. This is why we change along with it, and research the latest technological developments and ‘the next big thing’, in order for us to be able to provide our clients with the best imaginable customer experience.

Solving the Privacy paradox | Mirabeau

Solving the Privacy Paradox

Organisations in Travel & Hospitality want to exchange customer data in order to align their activities, but run into limitations on multiple levels. We need to find a solution—before someone else does.

Design Sprints: how to find value with real people

Service Blueprinting

Nowadays service design is one of the most important things when it comes to creating the ultimate customer experience.

Retail Conversational Interfaces

Retailers need to add value to life of customer

Retail is on the threshold of major changes. Technologies such as robots, pizza-delivering drones and Virtual Reality provide unprecedented opportunities to enhance the customer journey.


Making B2B Experience Matter

There was a time when clear distinctions were made between B2B and B2C businesses. But those days are long gone. And B2B companies who want to stay ahead need to change their thinking.

Face Recognition | Mirabeau

Bring innovation to your office with real-time face recognition

The possibilities of modern cloud cognitive services are endless. That's why we're really excited about cognitive services like text-, speech-, and image recognition. 

Conversational Interfaces | Mirabeau

Conversational Interfaces: the dawn of a revolution

Keeping our customers ahead in the digital world isn’t just Mirabeau’s mission. It’s our passion. That’s why we constantly explore the latest technological developments in search of the ‘next big thing’. 

Whitepaper Security | Mirabeau

The impact of GDPR on your digital platform

Given that companies and institutes are increasingly storing sensitive data, the EU has decided to improve privacy safeguards for its citizens and strengthened its legislation. 

Mirabeau Scrum Board

Design Sprints: finding value with real people

Our most powerful ‘tool’ to create valuable solutions for our clients is to play with real people in our design sprints.

Conversational Interfaces | Mirabeau

What can conversational interfaces mean for insurance?

Consumers increasingly demand a better experience when they interact with companies. Every interaction has to feel personal and it turns out that one of the best ways to get personal, is through artificial intelligence and bots. 

Headless CMS or not? | Mirabeau

Headless or not? That's the question

Headless Content Management Systems are cropping up more and more often. But what are they exactly? Why are they popular? Why should you use them? Are they always a good solution? But then, for which problem?

Mirabeau Scrum Board

Agile Transition Path

This whitepaper discusses how ‘Agile’ - the act of exploring - will increase your understanding of the value you create, whilst also increasing your ability to add it.

Whitepaper Security | Mirabeau

What is the best way to guarantee a secure platform?

If you are responsible for the development, launch or operation of an online digital platform, you have to make sure that your data is secure. 

Digital transformation | Mirabeau

Digital transformation

How speed and relevance make you want to be your own customer

Digitale Strategie | Mirabeau

Digital Transformation - a partner or not?

Digital Transformation will continue to be an important theme for many organisations in the coming year. 

The e-commerce environment in control | Mirabeau

The e-commerce environment in control

Our six insights help you to consistently improve conversion on your e-commerce platform.

E-commerce optimisation for the ever-changing web

E-commerce optimisation for the ever changing web

The web is constantly evolving. Not only is the technology getting smarter, but the way we use it is also changing in a big way. It’s already been a while since online shopping only happened on desktop computers.

Verbinden in strategie | Mirabeau

Making offline experiences match online expectations

Digital is setting a new standard. Are consumers winning or losing the game?

How to improve your online platform continually

How to improve your online platform continually

You want to create the best user experience there is. And after the design and development process you want to make the platform a bit better every day. But how?

7 Technological trends on our Summer 2015 TechRadar

What’s on Mirabeau’s Summer 2015 TechRadar? We’ve assembled seven of the hottest topics, just for you.

Content first | Mirabeau

Content first: from responsive design to a dynamic website

The content-first design principle has been around since the invention of the web, but has really gained momentum with the advance of responsive design: to show relevant content, in the right place, at the right time.

Ibeacon technologie | Mirabeau

Demo: iBeacons as part of a (personalisation) platform

Now you can decide where, when and triggered by what events and profiles a (localised) message reaches your customer.

Google Glass in de supermarkt | Mirabeau

Google Glass: the missing ingredient for hyperlocality

We wondered, is Google Glass only interesting to so-called ‘gadgeteers’ or will this Google experiment survive the test of time and convince a wider audience?

Personalised content for each visitor

In this digital era we need to offer the right content within the right context.

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What's new

SUGNL meeting at Mirabeau HQ in March

22 February 2018 - On March 21st Mirabeau and Sitecore User Group Nederland (SUGNL) organize the monthly Sitecore meeting in our Amsterdam office.

Redesign website InsingerGilissen

13 December 2017 - Theodoor Gilissen Bankiers (1881) and Insinger de Beaufort (1779) merged to continue under their new name InsingerGilissen. As the digital partner of Theodoor Gilissen Bankiers for over 5 years, Mirabeau developed the InsingerGilissen corporate website and rebranded their customer portal and mobile apps.

Brand new Digital Studio in Amsterdam reimagines business with digital innovation

11 December 2017 - A year ago, Mirabeau and Cognizant joined forces. A highlight of the collaboration is the opening of the Digital Studio, one of the largest digital innovations and delivery centers in Europe. By opening the Digital Studio we have doubled our workspace at the Kauwgomballenfabriek in Amsterdam.

The Future of Money: eFinancials 2017

21 November 2017 - During eFinancials, the most pioneering Dutch financial providers and disruptors will gather in Amsterdam to discuss and learn about the latest digital innovations in the financial services industry.This year Mirabeau will bring you a keynote on the future of money.

Introducing the roadmap to retail success: The Click - A human touch to retail

7 November 2017 - To help retailers connect with customers on a human level, Mirabeau introduced The Click – A human touch to retail. The Click is a series of articles that will help guide retailers to the solutions that deliver value and connect with customers. It offers retailers concrete tips to get in touch with the human side of retail.

Mirabeau goes eWeek: six events for digital game changers

19 September 2017 - During eWeek, Mirabeau will join six events. Curious about the next step in your Digital Transformation? Meet us at one of the following events: B2B Digital Europe, eRetail Europe, eTravel Europe, eDay, CMO Connect and Digital Transformers Award show.

Mirabeau certified as Episerver Premium Partner

24 August 2017 - Mirabeau has been certified as a Premium Partner of Episerver. The Premium status is an acknowledgement for partners with a proven knowledge of, expertise with, and commitment to Episerver digital marketing and digital commerce solutions.

A Hackatrain to improve the experience of international rail passengers

13 July 2017 - Monday 10 July, a very special train left Amsterdam Central Station. The challenge of the Hackatrain? Optimize the experience of the international rail passenger in 24 hours, before the Hackatrain arrives at Tech Open Air in Berlin.

Design Thinking workshop at IXDC in Beijing

5 July 2017 - Interaction Designers Paul Versteeg and Lexi Lin share their knowledge about Design Thinking during the biggest user experience conference in Asia: IXDC 2017. In 2015 Mirabeau already gave several workshops during IXDC in Beijing.

Mirabeau launches a new corporate website for NEDIS

21 June 2017 - After the redesign of the NEDIS ecommerce environment, Mirabeau and NEDIS have also launched the new corporate website

Mirabeau wins Golden DIA Award with KLM 'Hangar of the Future'

2 June 2017 - Mirabeau won a golden DIA Award in the ‘B2B’ catogary for the process innovation at KLM. The award was presented at the DIA Awardshow on Thursday June 1st.

Mirabeau, first agency looking for Dialogue Engineers and Designers

19 April 2017 - As one of the first digital agencies operating in the conversational interfaces space, we're looking to expand our dialogue expertise capacity.

Proud Partner of MSc. Digital Design

31 March 2017 - Digital Agency Mirabeau is proud to be one of the partners of Amsterdam University of Applied Sciences (AUAS) with whom we, and eight other digital agencies, created the new Master of Science program in Digital Design.

Mirabeau and Transavia launch new chatbot

20 March 2017 - Digital agency Mirabeau and low cost airline Transavia have created a chatbot on Facebook Messenger that smoothly guides customers through their ticket selection and purchasing process.

Meet Mirabeau at B2B Online Europe

30 November 2016 - B2B online is Europe's most senior-level, digital event for manufacturers and distributors. Over 200 industry professionals will learn from thought-leaders while fostering key relationships through a range of interactive formats. Build an invaluable personal network of your peers.

Cognizant to Acquire Digital Marketing and Customer Experience Agency Mirabeau BV

29 November 2016 - Cognizant today announced that it has entered into a definitive agreement to acquire privately-held Mirabeau BV. Our combined knowledge and experience will help us provide superior solutions to our customers in the Netherlands and internationally.

Amsterdam UX meetup returns to Mirabeau

31 October 2016 - After enjoying last year’s meetup on designing for iOS and Android, we’re happy to announce that the Amsterdam UX community will return to Mirabeau on Thursday November 10. We’re expecting around 100 designers, prototypers, technologists and makers to meet up in our new Amsterdam HQ for an evening of inspiring talks, tasty food, drinks and networking.

Mirabeau expands team in Asia

26 October 2016 - Mirabeau keeps on growing! Currently we are expanding our Asia team in Guangzhou, China. We are looking for a UX Consultant, Visual Designer, .NET Engineer and DevOps Engineer. Are you ready for the next step in digital design? Apply now.

Transavia finalist Dutch Design Award

12 October 2016 - We are really proud that Transavia is one of the three finalists for the Best Client Award 2016. The Award is a special Dutch Design Award for clients who employ design strategically in their organisation.

Digital agency Mirabeau opens office in Paris

30 September 2016 - On October 1st, digital agency Mirabeau opens its first office in Paris. The new office is located in the vibrant heart of world city Paris, between the offices of digital natives Facebook, Google and Twitter.

eDay 2016: 'How to digitally empower your employees' by Mirabeau

27 September 2016 - On 6 October, Emerce eDay will take place in Amsterdam. The biggest e-business event of the year where innovation, digital, and great minds converge. Curious about the next step in your Digital Transformation? Meet us at eDay 2016.

Meet Mirabeau at eTravel Europe

23 September 2016 - On October 4th, eTravel Europe will unite international travel industry leaders and the world of digital in Amsterdam. Bas Barten (Mirabeau) will give an inspirational talk on Digital Transformation: 'Create a smooth multi-channel customer experience & digitally empower your employees'.

Mirabeau reveals the key to online growth in Hong Kong

12 September 2016 - Are you ready for the new business reality? We give 7 golden rules for digital transformation at the SME academy in Hong Kong. During our session at the SME Academy in Hong Kong Vanessa de Groot will cover the concept of Digital Transformation.

Mirabeau opens first office in Guangzhou China

5 September 2016 - With the new local office Mirabeau intends to help both Chinese State Owned- and Privately Owned Enterprises with their Digital Transformation and to increase their presence in the international market.

Mirabeau experiments with Conversational UI's and Chatbots 

30 August 2016 - Messenger apps are playing an increasingly important role in our daily digital lives. Our innovation practice, Mirabeau Labs, has created several prototypes. Watch the sneak preview of our Chatbot prototype for a healthy lifestyle.

Redesign Transavia nominated for German design award

10 August 2016 - The new online identity of Transavia is nominated for a German Design Award, one of the best-known design competitions in the world.

Mirabeau achieves Azure Gold Cloud Platform status

22 July 2016 - Mirabeau has achieved the Azure Gold Cloud Platform status. An acknowledgement for partners with a proven knowledge of, expertise with, and commitment to Microsoft Azure cloud services.

Mirabeau shares aviation knowledge in China

14 July 2016 - HNA Aviation Group invited digital agency Mirabeau in Haikou (China) to speak on Digital Transformation and Innovation, as all thirteen airlines within the HNA Group are focusing on their digital touch points.

Mirabeau puts international focus on airlines, signs Air France

30 June 2016 - During Cannes Lions, Adjan Kodde from Mirabeau talked about Mirabeau’s international focus on airlines. Recently, China Southern Airlines also chose Mirabeau, and the fourth airline was just announced: Air France.

Ahead in a digital world for 15 years

8 June 2016 - Since 2001, our ‘digital natives’ have helped dozens of clients get ahead in a digital world. We are extremely grateful for the trust of all our clients, several of whom have been with us for more than ten years. Thank you for being our partner in a changing world for the past 15 years.

Mirabeau to launch new business unit: Cloudmasters

17 May 2016 - Digital agency Mirabeau has announced it has launched a new Business unit, called Cloudmasters, for the delivery of Amazon Web Services (AWS) cloud competence and expertise and to help customers move to the cloud.

Is your organisation ready to create B2C customer experiences in a B2B market space?

13 May 2016 - Digital Agency Mirabeau and SAP specialist Scheer Group and are joining forces on a special SAP Hybris Event on the 2th of June.

Mirabeau wins silver SpinAward with Transavia

28 April 2016 - Mirabeau has won a silver SpinAward in the ‘website’ category for the redesign of the Transavia site. The renewed ‘My Transavia’ environment sets an entirely new standard in user experience design within the airline industry.

How to embark on the Digital Transformation journey?

15 April 2016 - Mirabeau and reveal the secrets of success in Digital Transformation at Europe’s only end-to-end passenger experience event; Future Travel Experience (FTE) Europe 2016.

Go live fast with Mirabeau Kickstarters

2 March 2016 - The digital playing field is constantly changing. Companies need a platform that can accelerate their development, so they can swiftly and effectively adapt new functionalities. The transition to a new, modern platform usually takes months. But Mirabeau is now offering its clients a solution that guarantees they’ll go live faster: Kickstarters.

Mirabeau about Digital Transformation in Hong Kong

1 March 2016 - The Key to Online Growth: Mirabeau gives 7 steps to make a difference on Digital Transformation in Hong Kong. The buying power of the “millennials” or “generation y” and the future “generation z” is growing, making them an interesting new target group. But targeting, acquiring, satisfying and retaining these young and dynamic customers seems harder then ever before.

Sitecore announces Most Valuable Professionals 2016

19 February 2016 - The awards recognize thoughtleaders; individuals with a passion for sharing their knowledge and expertise through active participation in online and offline Sitecore communities. Jan Bluemink, Software Engineer at Mirabeau is one of them.

Mirabeau seeks 25 digital creatives

2 February 2016 - For Digital Agency Mirabeau, 2016 has gotten off to a very strong start. The company is seeking 25 digital creatives to expand their creative team in the short term.

Asia’s largest airline chooses Mirabeau for app redesign

28 January 2016 - China Southern Airlines and Mirabeau will work in close cooperation to completely redesign the airline’s worldwide app.

KLM extends collaboration with Mirabeau

21 January 2016 - KLM has reconfirmed its partnership with Mirabeau with a new, three-year agreement. An important partner to KLM, Mirabeau provides support in the digital domain. In 2016, the two companies will celebrate 10 years of collaboration.

Transavia re-branding by Mirabeau and Studio Dumbar 

1 January 2016 - Low-cost airline Transavia launched their new strategy and visual identity. The new branding expresses Transavia’s commitment to become Europe’s leading airline in hospitality – in the air and online.

Mirabeau Managed Services brings offering to a demonstrably higher level

27 November 2015 - Ernst & Young issued an ISAE 3402, type II declaration for Mirabeau’s Managed Services offering.

Adjan Kodde New Chair of Dutch Digital Agencies

26 October 2015 - Adjan Kodde, founder and CEO of digital agency Mirabeau, has been elected as the new Chair of Dutch Digital Agencies (DDA). Alex Otten (Estate) takes Adjan’s place on the Board.

Dynamic Design Magazine released during Duch Design Week

21 October 2015 - Mirabeau is proud to release the first edition of the magazine Dynamic Design during Dutch Design Week 2015. On Friday 23 October, the first edition will be presented to the creative industry and the press. Bert Hagendoorn will receive the first copy.

Mirabeau and Transavia win prestigious Lovie Award

13 October 2015 - Today the International Academy of Digital Arts and Sciences announced that the new online identity of Transavia is honored with a silver Lovie Award in the category travel / tourism.

Transavia and Mirabeau nominated for prestigious Lovie Awards

23 September 2015 - The new online identity of Transavia is nominated for best Travel/Tourism website by The Lovie Awards

Mirabeau to become Microsoft Azure business partner

7 April 2015 - Mirabeau is now part of Microsoft’s business partner community. The company announced this during the Azure business partners ‘Graduation Party’ at Schiphol. Microsoft awards partners that independently offer full Microsoft Azure cloud services to their customers.

Transavia and LeasePlan nominated for a Dutch Interactive Award

3 April 2015 - Mirabeau's online brand experience work for Transavia nominated for Dutch Interactive Award

Three Mirabeau clients nominated for Home Shopping Awards 2015

20 March 2015 - Stichting Nationale Thuiswinkel Awards (‘National Home Shopping Awards Foundation’) has announced their nominations for the Thuiswinkel Awards Audience Selection XL and Industry Award, which include three Mirabeau clients:, and

Mirabeau awarded Sitecore’s Platinum Implementation Partnership

10 March 2015 - Digital agency Mirabeau has been made a Sitecore Platinum Implementation Partner. Sitecore, a global leader in customer experience software, has recently rolled out a new Solution Partner Program that fulfils client and partner demands more efficiently.

Mirabeau is Microsoft’s Cloud Platform Advisor

12 February 2015 - Mirabeau is now part of Microsoft’s Cloud Platform Advisors community. This enables us to work with Microsoft’s specialists and exchange practical experiences, new ideas and best practices. Additionally, we’ve been granted early access to previews of the latest Microsoft Azure services, which we have used for our client DAF, among others.

Transavia re-branding by Mirabeau and Studio Dumbar 

26 January 2015 - Low-cost airline Transavia launched their new strategy and visual identity. The new branding expresses Transavia’s commitment to become Europe’s leading airline in hospitality – in the air and online.

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What we like

Very soon facial recognition will allow airport passengers to walk directly through terminals to the departure gates.

Remco Vroom

How bad typography (almost) ruined my holiday


Inclusive Design: Digital designers have a serious problem


Whitepaper: a new direction for the Future of Financial Services

Red Associates

Customer story Mirabeau: transforming businesses worldwide  


How to use a virtual lightswitch to control a real world lamp? 

Mirabeau blog 

Your CSS could be more understandable

Waar is Syb?

Mapping Customer Experience: The Importance of Asking the Right Questions

Lennart Overkamp

Motion design and beyond


Icon design done right.


Digital agency Mirabeau opens office in Paris

Life in the People’s Republic of WeChat


The scientists who make apps addictive

1843 Magazine

Digital Transformation is like cooking a dinner

Mirabeau blog

How we do user testing at Mirabeau


Changing China - Air Travel Revolution

Teun Hompe - LinkedIn Pulse

App Success: Many Called, Few Chosen

How China is changing your Internet

The New York Times

Amsterdam's Digital Design crosses borders easily

Changing China – How a Pivoting Economy asks for Digital Transformation

Cyrille Rentier

When progressive enhancement is needed in real life 

Sybren Wartna

Exploring the potential of smartwatches

Marigo Heijboer

How the Mad Men lost the plot

The Designer’s Guide to Prototyping in Principle

Typography is worth a thousand words

Getting rid of legacy systems with Micro Services and Event Driven Architectures

Dutch LCC Transavia first airline to use WhatsApp messaging for customer care

9 big takeaways from last week’s #MarTech conference

A Pair Of Robot Hands To Help In The Kitchen

Chinese LCC Spring Airlines trials faster boarding procedure using fruit signs

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