Our six insights help you to consistently improve conversion on your e-commerce platform.
How can you safeguard the availability of the customer experience and how you can operate a swift and stable digital platform from a consumer perspective? In recent years, Mirabeau has acquired the necessary experience to operate e-commerce environments based on hybris, Intershop and Cloud technologies like Amazon Web Services (AWS).
6 success factors for a stable platform
A variety of challenges play an important role in the operation of an e-commerce environment. Among of other things, putting the end user first and improving continuously are key factors that determine success.
1. Put the end-user first
The most important factor in a successful e-commerce operation is a focus on the end-user. Daily users of the platform have plenty of alternatives available to them. If they have a bad experience, they will order a product elsewhere on the internet. The best user experience is achieved by using a data-driven approach to continuously implement optimisations. Measure precisely, combine data sources and create new, actionbased insights. Technology is the basis for this. It means that a successful platform is facilitated using modern IT tools, such as cloud computing and state-of-the art tooling through a Continuous Delivery approach.
2. Improve continuously
To accelerate time-to-market, the technical e-commerce environment and the work processes involved must be set up so that changes can be made quickly without compromising on quality.
More on improving your online platform continuously and other success factors? This whitepaper provides insight into how you can operate a swift and stable digital platform from a consumer perspective. These six insights help you to consistently improve conversion on your e-commerce platform.