3 April 2015

Transavia and LeasePlan nominated for a Dutch Interactive Award

Our online brand experience work for Transavia focused on the enthusiasm of its cabin crew - a defining component of Transavia - in an effort to connect directly to each and every passenger.

Although planes might seem to make up most of an airline’s image, 70% of Transavia’s customer interaction happens online. This is where most flights are booked and most tickets are sold – a continuously growing number. Mirabeau is nominated for setting up and managing Transavia’s new e-commerce platform and hosting.

LeasePlan Corporation is an international market leader in car lease, covering 32 countries. Local websites fulfil different functions based on the country they’re servicing: some focus on e-business, others on content and news. Additionally, both business and individual customers need to identify with the platform. As a solution to this complex mix of requirements Mirabeau created a dynamic design with a flexible, modular layout. This new visual identity is currently being implemented online and offline in every country, adapted to each location and target audience.

The Dutch Interactive Awards have nominated candidates in 11 categories, reflecting the best Dutch online work based on concept, design, result and interactivity.

The winners will be announced during an awards ceremony Thursday 21 May in Hotel Krasnapolsky in Amsterdam.