KLM has reconfirmed its partnership with Mirabeau with a new, three-year agreement. An important partner to KLM, Mirabeau provides support in the digital domain. It offers strategy and design that is helping KLM become the most efficient, innovative and customer-oriented network carrier in the world. In 2016, the two companies will celebrate 10 years of collaboration.
Mirabeau helps companies respond to changing consumer behaviour in a digital world. From a starting point of customer needs and customer behaviour, the organisation designs products and services for digital touch points. In recent years, Mirabeau has helped to strengthen the digital identity of the KLM brand. Among other projects, the two companies partnered to design the current booking tool for the KLM e-commerce environment. A short video highlighting their collaborative work is available here.
In the coming years, Mirabeau will work with several agile teams to strengthen KLM’s further digitisation. Together, they will optimise various digital touch points and develop digital products for even better service and an improved customer experience. To that end, Mirabeau’s focus will be on the total Customer Journey: using digital means to optimally serve and support travellers from their door to their destination. The collaboration also aims to develop digital applications that support KLM employees in their daily work, both on the ground and in the air.
Tjalling Smit, SVP Digital Air France KLM, says: ‘We’re in a challenging market, in which User Experience (UX) has become a differentiating factor. In Mirabeau, we have a partner who clearly understands our business. From a distinct vision of UX Design, they bring us further in a digital world.’
Adjan Kodde, Mirabeau founding partner, adds: ‘It’s wonderful that our long collaboration will continue. In the past decade, we’ve worked intensively with KLM. Together, we’ve made some truly beautiful things. For many companies, KLM is a role model in the online arena. We’re so pleased that we will again be able to work with them for the coming three years.’