HNA Aviation Group invited digital agency Mirabeau in Haikou (China) to speak on Digital Transformation and Innovation, as all thirteen airlines within the HNA Group are focusing on their digital touch points. Mirabeau was invited thanks to its proven track record on digital innovation and e-commerce, and long-term partnerships with Air France-KLM, China Southern Airlines and Transavia.
Principal Consultant and Head of Innovation Practice Edgard Beckand hosted the presentation for the thirteen subsidiary airlines’ senior management. At the end of the session, there was room for discussion and questions.
With total assets exceeding 160 billion RMB, HNA Aviation now operates nearly 320 airplanes on over 570 domestic and international airlines that connect more than 190 cities. Member companies under HNA Aviation include Hainan Airlines, Hong Kong Airlines and West Air.
Mirabeau helps companies respond to changing consumer behaviour in a digital world. From a perspective of customer needs and behaviour, Mirabeau designs digital products and services for all touch points.