The new identity of Transavia is nominated for a German Design Award, one of the best-known design competitions in the world.
Mirabeau and Transavia collaborated to refresh the e-commerce platform, as part of Transavia’s new digital strategy. Transavia's mission 'it's a pleasure' is the leading design principle for all communications. The digital platform has actually been designed from a human-centered approach. Based on user research even existing web conventions are abandoned into the booking flow. Hereby the renewed ‘My Transavia’ environment sets an entirely new standard in User Experience design that was enthusiastically embraced by the user.
The new online identity was the start of a complete Transavia rebranding. The new online and offline presence serves every passenger in a positive and personal way. Read more about the rebranding of Transavia here.
The German Design Award is the international premium prize of the German Design Council. Its goal: discovering, presenting and awarding unique design trends. Every year, top-quality submissions from product and communications design are awarded, all of which are in their own way ground-breaking in the international design landscape. The winners will be announced in November and honoured at the German Design Award ceremony, in February 2017.
In 2015 the new online identity of Transavia was honered with a prestigious Silver Lovie Award, presented by The International Academy of Digital Arts and Sciences.