Digital agency Mirabeau opens its first office in Guangzhou, China. The new location is centrally located in the Pearl River Delta region, the most economically dynamic region of the Chinese mainland and hub to the Asia Pacific region. Since the announcement of the Internet Plus plan in 2015, Digital Transformation has become a focus area for Chinese companies. With the new local office Mirabeau intends to help both Chinese State Owned- and Privately Owned Enterprises with their Digital Transformation and to increase their presence in the international market.
Mirabeau’s expertise in, for example, Travel & Hospitality industries, already led to projects for leading companies. Earlier this year, China Southern Airlines (Asia’s largest airline and the fourth-largest airline in the world) chose Mirabeau to completely redesign the airline’s mobile app. As China Southern’s global headquarters is located in Guangzhou, a close cooperation between Mirabeau and China Southern Airlines will be more convenient through this new local office.
For the last six months Mirabeau and China Southern Airlines have worked together in cross-cultural blended teams to fully redesign China Southern’s mobile app. Cyrille Rentier, Mirabeau’s Business Lead for the Asian market explains: “Our experts from Europe work closely together with local digital natives. By combining our knowledge of user experience design and development with local knowledge of customer behavior and market insights we make sure our clients in Asia profit from the best of both worlds while gaining competitive advantage with the highest quality of work.”
Opening a new office in Guangzhou perfectly fits Mirabeau’s international expansion plan. Last month, Adjan Kodde (Founder and CEO of Mirabeau) talked about Mirabeau’s international focus: “We choose very specific markets for our international progression. And we’ve started with airlines.” Over the last ten years Mirabeau created solid partnerships with European airlines KLM and Transavia. More recently China Southern Airlines, HNA Group and Air France also chose Mirabeau. Kodde: “New clients, choose Mirabeau because of our vision for user experience design and the way in which we truly understand the industry.”
Mirabeau’s new local office in China is situated on 85 Huacheng Avenue in Zhujiang New Town, part of the cities Central Business District. In October, Mirabeau will officially open the new Guangzhou office with a traditional ceremony.