Digital agency Mirabeau and low cost airline Transavia together have created a chatbot on Facebook Messenger that smoothly guides customers through their ticket selection and purchasing process.
Leading airlines like Transavia know that they need to be where their customers are. And conversational interfaces are a game-changing solution to this.
‘When Mirabeau approached us with their initial proposal, we were immediately enthusiastic', says Ines Verburgh, Innovation Lead at Transavia. ‘We knew that chatbots were the “next big thing”, and Mirabeau helped us to apply them to create real added value for Transavia.’
Mirabeau helps companies such as Transavia respond to changing consumer behaviour in a digital world. From a perspective of customer needs and behaviour, Mirabeau designs digital products and services for all touch points. Since November 2016 Mirabeau is A Cognizant Digital Business. By joining forces we are better positioned to help our clients succeed in this fast-changing, highly competitive marketplace.
Transavia, a member of the AIR FRANCE KLM Group, operates scheduled and charter flights to more than 110 destinations, primarily in Europe and Northern Africa. Transavia has 50 years of experience and is the accessible low-cost airline in Europe, leading in hospitality, service and digital services. Transavia offers an attractive basic price for both leisure and business travellers with additional (paid) products and services. Transavia carries 11 million passengers a year and operates with a young and environmentally friendly fleet. Transavia offers flights from its seven hubs in three European markets; the Netherlands (Amsterdam, Rotterdam/The Hague, Eindhoven), and France (Paris, Nantes and Lyon) as well as from Munich in Germany.