Putting energy customers in good hands with UX that differentiates
Nuon
The goal: a new online platform in line with consumers' wishes
Increase customer satisfaction and trust with a customized, easy-to-use online solution that meets customer demand and exceeds their expectations. A new online platform that is perfectly in line with the wishes of today's consumer.
The challenge: differentiate in a competitive market
Leading energy supplier Nuon wants to differentiate in a competitive market with a new online platform that embodies their proposition, ‘in good hands with Nuon’.
Our approach: a more intuitive order process
Extensive user research told us what Nuon customers value most. They expect a tailor-made energy product, but prefer to do as little work as possible. So, we made the order process more intuitive while reducing the number of options. While making choices, we let the visitor see the variations in prices immediately, allowing them to consider how valuable green energy is to them.
The result: customer-first platform
Nuon's new online platform puts the customer first. The design remains true to Nuon's visual identity and the features support their 'in good hands' positioning.
The details: a personalized and consistent experience
The new Product Selector helps customers assemble a personalised energy package with features and a price that suits them. It also offers customers the ability to save their product choices, so they can continue the selection process at any time. Using Episerver, we can offer Nuon customers a personalized and consistent experience, no matter what device they use or how often they visit.
With the redesign, Mirabeau and Nuon have set the base for an online platform that optimally serves the customer. We will continue to work together in the near future to optimize the site, the digital style guide and user flows of important departments such as solar and e-mobility. Together we will work on the brand proposition 'at Nuon you are in good hands'.
Do you want to know more about this case or our other work in Retail? Contact Marcel Leicher, Client Manager at Mirabeau.