Best-in-class experience companies use a combination of datascience and ethnographic techniques to make products that remain relevant, contextual and personalized for consumers. This requires companies to mix methods and expertise.
The next challenge in tech is about collecting information respectfully and preserving privacy as much as possible, while delivering value to consumers.
How do you successfully mix methods and expertise to design meaningful products and conceive new business models?
Download the whitepaper 'Smart insights, smarter products' and find out: