Smart insights, smarter products

USING DATA TO DESIGN AND IMPROVE MEANINGFUL PRODUCTS AND SERVICES

Nowadays the possibilities to store and detect data on all interactions between customers and products are unprecedented. The need to make sense of a huge amount of unorganized information has pushed digital native companies to turn their attention to human sciences for direction and interpretation.

Best-in-class experience companies use a combination of datascience and ethnographic techniques to make products that remain relevant, contextual and personalized for consumers. This requires companies to mix methods and expertise.

The next challenge in tech is about collecting information respectfully and preserving privacy as much as possible, while delivering value to consumers.

How do you successfully mix methods and expertise to design meaningful products and conceive new business models?

Download the whitepaper 'Smart insights, smarter products' and find out:

Emanuela Cozzi

Version: 2019
Publication: 25 maart 2019
Filesize: 3 MB

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Emanuela Cozzi

Emanuela Cozzi, Senior Digital Strategist
With a core expertise in the human sciences, Emanuela helps clients build digital strategies and products that are truly centered around people. Combining research, design and technology to build tailor-made experiences, she seeks the perfect balance between business offering and customer fulfilment. Get in touch Emanuela Cozzi

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